# The Truth About Starting a Business from Scratch Page: https://stenobird.com/podcast/greta-wire-7827486/the-truth-about-starting-a-business-from-scratch Text version: https://stenobird.com/podcast/greta-wire-7827486/the-truth-about-starting-a-business-from-scratch.md Podcast: [Greta Wire](https://stenobird.com/podcast/greta-wire-7827486) Published: 2026-07-09T07:00:00+00:00 Episode link: http://www.Newsmax.com/Listen Audio file: https://traffic.megaphone.fm/NMAX3863512192.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/greta-wire-7827486/episodes/the-truth-about-starting-a-business-from-scratch Duration seconds: 2505 ## Resource Today on Greta Wire: - PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up. -  A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.  - The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening to stronger demand than expected.  - Kaminer says social media was a major driver of early traffic, with Instagram, TikTok, and an influencer launch event helping create immediate buzz and long lines without traditional paid advertising. -  The episode closes with expansion plans, as PJ reveals a second Nashville location is already opening and frames the business as a family-built brand with room to scale. Today’s podcast is sponsored by : PARAMOUNT PLUS - Don’t Miss ⁠⁠⁠⁠⁠⁠⁠⁠"The Agency."⁠⁠⁠⁠⁠⁠⁠⁠ All episodes now streaming on ⁠⁠⁠⁠⁠⁠⁠⁠Paramount Plus⁠⁠⁠⁠⁠⁠ ⁠ Got a comment or question? Send it to ⁠⁠⁠⁠⁠⁠EmailGreta@newsmax.com⁠⁠⁠⁠⁠⁠ and it may be used or answered on an upcoming episode. You can watch the video version of the “Greta Wire” podcast on NEWSMAX social media channels, plus YouTube and Rumble, on the same afternoon the audio version launches. Listen to Newsmax LIVE and subscribe to our entire podcast lineup at ⁠⁠⁠⁠⁠⁠http://Newsmax.com/Listen⁠⁠⁠⁠⁠⁠ Don’t miss Greta every weekday on “The Record with Greta Van Susteren” at 4 PM ET, only on NEWSMAX TV. Watch the show anytime, anywhere with NEWSMAX+. G… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/greta-wire-7827486/episodes/the-truth-about-starting-a-business-from-scratch/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/greta-wire-7827486/the-truth-about-starting-a-business-from-scratch.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.