# Why PR Must Support Journalism in a Changing Media Landscape with Erin Dolin

Page: https://stenobird.com/podcast/grc-pr-360-784039/why-pr-must-support-journalism-in-a-changing-media-landscape-with-erin-dolin
Text version: https://stenobird.com/podcast/grc-pr-360-784039/why-pr-must-support-journalism-in-a-changing-media-landscape-with-erin-dolin.md
Podcast: [GRC PR 360](https://stenobird.com/podcast/grc-pr-360-784039)
Published: 2026-04-29T09:02:00+00:00
Episode link: https://shows.acast.com/pr-360/episodes/why-pr-must-support-journalism-in-a-changing-media-landscape
Audio file: https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/69e100c50b4baf3bf2d725d0/media.mp3
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Duration seconds: 1701

## Resource

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode. Key Takeaways: - The role of PR in supporting journalism - The future of journalism - Challenges in online publishing and content distribution Episode Timeline: 1:00 Erin is a voracious reader 4:45PR needs to take responsibility as journalism struggles 7:15The importance of sponsored content 9:30Sponsored content shouldn't read like an ad 10:15Audiences don't mind sponsored content 11:10What does the future of journalism look like? 13:30The advantage of smaller outlets 14:10Problems facing online publishing 17:15Hope for the future of online publishing 18:45Why do journalists have an advantage in PR? 21:00Tod's thoughts on press releases 25:00Erin's thought leadership philosophy This episode’s guest: • Erin Dolin on LinkedIn • The Fletcher Group Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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