# How Startups Should Approach PR with Yury Molodtsov

Page: https://stenobird.com/podcast/grc-pr-360-784039/how-startups-should-approach-pr-with-yury-molodtsov
Text version: https://stenobird.com/podcast/grc-pr-360-784039/how-startups-should-approach-pr-with-yury-molodtsov.md
Podcast: [GRC PR 360](https://stenobird.com/podcast/grc-pr-360-784039)
Published: 2026-03-18T09:02:00+00:00
Episode link: https://shows.acast.com/pr-360/episodes/how-startups-should-approach-pr-with-yury-molodtsov
Audio file: https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/69b8a6474266c9b1c79befcb/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/how-startups-should-approach-pr-with-yury-molodtsov
Duration seconds: 1880

## Resource

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter. Key Takeaways: - How to create a successful newsletter - Why AI is no longer a differentiator - Effective crisis communication strategies Episode Timeline: 1:30 Why newsletters should be niche  3:50 Who is Yury's target audience? 4:55 Yury's favorite fact 6:10 Why companies shouldn't boast about using AI 9:15 The average person's impression of AI 10:45 When should startups start investing in PR? 13:25 A PR freelancer's first look at a startup 15:45 How to place stories into top-tier media 20:20 The future of journalism 22:00 Journalists need to develop their own brands 23:35 Yury's approach to crisis management This episode’s guest: • Yury Molodtsov on LinkedIn • MA.Family  • Yury on X Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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