# Editorial Commerce, Algorithms, and Consumer Trends with the New York Post's Barret Wertz

Page: https://stenobird.com/podcast/grc-pr-360-784039/editorial-commerce-algorithms-and-consumer-trends-with-the-new-york-post-s-barret-wertz
Text version: https://stenobird.com/podcast/grc-pr-360-784039/editorial-commerce-algorithms-and-consumer-trends-with-the-new-york-post-s-barret-wertz.md
Podcast: [GRC PR 360](https://stenobird.com/podcast/grc-pr-360-784039)
Published: 2026-01-28T10:02:00+00:00
Episode link: https://shows.acast.com/pr-360/episodes/editorial-commerce-algorithms-and-consumer-trends-with-the-n
Audio file: https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/6977f9514366b0662d8a0727/media.mp3
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Duration seconds: 1757

## Resource

Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing. Key Takeaways: - How a sense of style can help you with personal branding - The current state of the retail economy  - Navigating Google's tricky algorithms Episode Timeline: 0:00Introduction to Barrett Wertz 2:30How can the average guy develop a sense of style? 4:00 How creating a personal style helps your brand 5:30 Creating commerce content at the New York Post 9:00Choosing which products the Post highlights 11:30 Comparing and contrasting different products 12:30 What's the secret to a great gift guide 16:30How to manage a writing team 20:45How to understand Google from an Editorial perspective 23:55 Content used to be based on merit 24:30What does Barret's work tell him about today's economy? This episode’s guest: • Barret Wertz on LinkedIn • The New York Post on Instagram • The New York Post on X Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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