# Ep.558 Orson Welles Made Fiction Feel Real by Borrowing the Format of Authority

Page: https://stenobird.com/podcast/good-morning-money-6980643/ep-558-orson-welles-made-fiction-feel-real-by-borrowing-the-format-of-authority
Text version: https://stenobird.com/podcast/good-morning-money-6980643/ep-558-orson-welles-made-fiction-feel-real-by-borrowing-the-format-of-authority.md
Podcast: [Good Morning, Money!](https://stenobird.com/podcast/good-morning-money-6980643)
Published: 2026-09-22T13:00:00+00:00
Episode link: https://www.buzzsprout.com/2406281/episodes/19837848-ep-558-orson-welles-made-fiction-feel-real-by-borrowing-the-format-of-authority.mp3
Audio file: https://www.buzzsprout.com/2406281/episodes/19837848-ep-558-orson-welles-made-fiction-feel-real-by-borrowing-the-format-of-authority.mp3
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Duration seconds: 73

## Resource

In 1938, Orson Welles turned The War of the Worlds into something far more convincing than a traditional radio drama. The broadcast unfolded through realistic news bulletins, field reports, interviews, and urgent interruptions that made some listeners believe a Martian invasion was actually happening. The lesson for marketers is powerful: people do not judge a message only by its words. They also judge the format carrying it. In today’s episode, we break down why the right presentation can in...

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## Transcript

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