# Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear

Page: https://stenobird.com/podcast/good-morning-money-6980643/ep-480-before-you-pitch-your-product-ever-again-you-need-to-learn-how-this-brand-commercialized-social-fear
Text version: https://stenobird.com/podcast/good-morning-money-6980643/ep-480-before-you-pitch-your-product-ever-again-you-need-to-learn-how-this-brand-commercialized-social-fear.md
Podcast: [Good Morning, Money!](https://stenobird.com/podcast/good-morning-money-6980643)
Published: 2026-06-05T13:00:00+00:00
Episode link: https://www.buzzsprout.com/2406281/episodes/19284645-ep-480-before-you-pitch-your-product-ever-again-you-need-to-learn-how-this-brand-commercialized-social-fear.mp3
Audio file: https://www.buzzsprout.com/2406281/episodes/19284645-ep-480-before-you-pitch-your-product-ever-again-you-need-to-learn-how-this-brand-commercialized-social-fear.mp3
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Duration seconds: 83

## Resource

The Halitosis Hustle Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis. They didn't sell mouthwash; they commercialized a social fear and owned the solution. You cannot sell a cure to a market that doesn't realize they are sick. Send us Fan Mail

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## Transcript

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