# No E-Commerce, No Showroom: How to Build a Cult Jewellery Brand with Hattie Rickards

Page: https://stenobird.com/podcast/golddust-7738358/no-e-commerce-no-showroom-how-to-build-a-cult-jewellery-brand-with-hattie-rickards
Text version: https://stenobird.com/podcast/golddust-7738358/no-e-commerce-no-showroom-how-to-build-a-cult-jewellery-brand-with-hattie-rickards.md
Podcast: [GoldDust](https://stenobird.com/podcast/golddust-7738358)
Published: 2026-09-24T12:37:18+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/1e6fc2c2917bd6cb282b281e00b522e05e286233c14a6f4fdae4f578e2452a51/eyJlcGlzb2RlSWQiOiJhYzEzMWY3Ny00Y2U0LTRlNzUtYmFhMC0xOGNhMjU4YzkzODQiLCJwb2RjYXN0SWQiOiJlN2VlZmJlZS0yNTI0LTRkYmYtYjQ4OC1mYTk5YjdiOGRlNzYiLCJhY2NvdW50SWQiOiI2NWE4ZjYyMzFmZDYzNzBhMDNhYWQwNzMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFiNGY0ODgwZjgxY2RhNTVmMmI0MzJiL2thdGUtYmF4dGVycy1zdHVkaW8tMjAyNi05LTI0X18xMi0zNy0yMS5tcDMifQ==.mp3
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Duration seconds: 3552

## Resource

Building a cult jewellery brand is difficult enough. Building one without e-commerce, without a showroom, and without a traditional retail model is something else entirely. Hattie Rickards has done exactly that. Over the past 15 years, Hattie has built a highly recognised luxury jewellery brand almost entirely through bespoke commissions, with more than 2,000 individual pieces created for private clients around the world. Rather than building the business around volume, wholesale or a conventional online shop, she has focused on developing a distinctive design signature, creating an exceptional one-to-one experience and building trust through reputation, word of mouth and the quality of the work itself. In this conversation, we explore why Hattie chose to move away from wholesale and focus on bespoke, how you build a recognisable brand when every piece is unique, and why investing in physical jewellery collections has been more valuable to her business than investing heavily in PR and marketing. Topics include: • why Hattie chose to move away from wholesale and focus entirely on bespoke • building a successful jewellery business without e-commerce or a showroom • developing a distinctive design signature when every piece is unique • why staying in her own “design bubble” has helped Hattie develop her aesthetic • building trust and reputation when clients are making a high-value bespoke purchase • why the bespoke experience is as important as the finished piece • how to communicate a starting price and confidently stand behind your value • using Instagram as a shop window rather than a traditional e-commerce channel • why investing in physical collections became one of the most valuable investments in the business • growing organically through referrals, reputation and…

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