# Growing a Demi-Fine Jewellery Brand Without Paid Advertising with Laura Vann

Page: https://stenobird.com/podcast/golddust-7738358/growing-a-demi-fine-jewellery-brand-without-paid-advertising-with-laura-vann
Text version: https://stenobird.com/podcast/golddust-7738358/growing-a-demi-fine-jewellery-brand-without-paid-advertising-with-laura-vann.md
Podcast: [GoldDust](https://stenobird.com/podcast/golddust-7738358)
Published: 2026-08-01T20:38:08+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/793ef5f5c9c20d652af7adb689f232119c3561aef9a8b8d5e16fc0d7cf020d47/eyJlcGlzb2RlSWQiOiI4ZjE4ZjRjZC01Y2Y5LTQ0MzEtODlkYS05ZGY2NWI5ZGFiOTYiLCJwb2RjYXN0SWQiOiJlN2VlZmJlZS0yNTI0LTRkYmYtYjQ4OC1mYTk5YjdiOGRlNzYiLCJhY2NvdW50SWQiOiI2NWE4ZjYyMzFmZDYzNzBhMDNhYWQwNzMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE2ZjEzYWZlNDVlNTQ3Yjg4NDIyNjc2L2thdGUtYmF4dGVycy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTJfXzExLTUzLTUxLm1wMyJ9.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/793ef5f5c9c20d652af7adb689f232119c3561aef9a8b8d5e16fc0d7cf020d47/eyJlcGlzb2RlSWQiOiI4ZjE4ZjRjZC01Y2Y5LTQ0MzEtODlkYS05ZGY2NWI5ZGFiOTYiLCJwb2RjYXN0SWQiOiJlN2VlZmJlZS0yNTI0LTRkYmYtYjQ4OC1mYTk5YjdiOGRlNzYiLCJhY2NvdW50SWQiOiI2NWE4ZjYyMzFmZDYzNzBhMDNhYWQwNzMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE2ZjEzYWZlNDVlNTQ3Yjg4NDIyNjc2L2thdGUtYmF4dGVycy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTJfXzExLTUzLTUxLm1wMyJ9.mp3
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Duration seconds: 3600

## Resource

Building a successful demi-fine jewellery brand is one of the hardest challenges in the jewellery industry. Margins are tight, competition is fierce, and success depends on selling significant volume without losing the creativity and identity that made your brand special in the first place. Laura Vann has done exactly that. Over the past decade, Laura has built one of Britain's most successful independent demi-fine jewellery brands, with stockists including Fortnum & Mason, Liberty, Harvey Nichols and Selfridges. Rather than competing through ever-increasing advertising budgets, she has grown her business by thinking differently: creating jewellery that's difficult to copy, presenting every collection in a fresh contemporary context, and replacing paid advertising with collaborations, events and genuine relationships that continue to fuel the brand today. In this conversation, we explore how Laura transformed a family wholesale jewellery business into a distinctive consumer brand, why she believes signature design is your greatest competitive advantage, and how she successfully expanded into bespoke engagement rings and fine jewellery without losing the identity that made her brand so recognisable. Topics include: • why building a profitable demi-fine jewellery brand is so challenging • creating jewellery that's difficult to copy • developing a distinctive signature style that customers recognise instantly • why Laura turned her back on Meta and Google advertising • replacing paid ads with events, collaborations and meaningful relationships • growing from wholesale into luxury retailers including Fortnum & Mason, Liberty and Selfridges • expanding from demi-fine into bespoke engagement rings and fine jewellery • why the best opportunities come from putting your…

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## Transcript

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