# Jelle Berends (Oyster) on Building RevOps From 1 to 65, Why Playbooks Don't Travel & Comp Design

Page: https://stenobird.com/podcast/go-to-masters-show-6426488/jelle-berends-oyster-on-building-revops-from-1-to-65-why-playbooks-don-t-travel-comp-design
Text version: https://stenobird.com/podcast/go-to-masters-show-6426488/jelle-berends-oyster-on-building-revops-from-1-to-65-why-playbooks-don-t-travel-comp-design.md
Podcast: [Go To Masters Show](https://stenobird.com/podcast/go-to-masters-show-6426488)
Published: 2026-07-10T15:30:00+00:00
Episode link: https://podcasts.fame.so/e/x8126kvn-don-t-copy-paste-your-last-revops-playbook
Audio file: https://media.fame.so/8qyqlqn8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/go-to-masters-show-6426488/episodes/jelle-berends-oyster-on-building-revops-from-1-to-65-why-playbooks-don-t-travel-comp-design
Duration seconds: 2542

## Resource

Jelle is VP of Revenue Operations at Oyster, the global employment platform. Before Oyster, he ran GTM strategy at Miro, and before that, he spent five years at Adyen building the RevOps function from one person to a 65-person global team. He joins GoToMasters for a conversation about what it actually takes to build a RevOps function from zero, and what most leaders miss when they try.

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## Transcript

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