# First Person on the Ground: How Andre Serpa Builds Startup Sales Teams Across Latin America

Page: https://stenobird.com/podcast/go-to-masters-show-6426488/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america
Text version: https://stenobird.com/podcast/go-to-masters-show-6426488/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america.md
Podcast: [Go To Masters Show](https://stenobird.com/podcast/go-to-masters-show-6426488)
Published: 2026-04-10T14:55:21+00:00
Episode link: https://go-to-masters-show.transistor.fm/episodes/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america
Audio file: https://media.transistor.fm/b676506b/74166f10.mp3
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Duration seconds: 1923

## Resource

Andre Serpa is the Area Vice President for Latin America at ClickHouse, a real-time analytical database company, based in São Paulo. He spent a decade at Microsoft, nearly six years as one of the earliest employees of what became Google Cloud, and then four years each at Elastic and Neo4j, always building LATAM go-to-market operations from the ground up. On this episode of the Go To Masters Show, he shares what two decades of market-building in Latin America actually taught him about partnerships, talent gaps, local nuance, and why the companies that get the region right go partner-first before anything else. Why partner-first isn't optional in LATAM, and the billing, collections, compliance, and talent realities that make going direct alone a costly mistake The three lessons from Microsoft and Google he still runs GTM by today: data-driven decisions, measurable goals at every level, and the discipline of execution cadence How AI is changing sales operations from the inside, and the real-time backend performance bottleneck that most operators never think about Connect with Andre: LinkedIn Follow us: LinkedIn | X

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