# Caroline Rocha (Just Eat Takeaway) on Designing Comp Across Cultures, AI Myths & Comp Transparency

Page: https://stenobird.com/podcast/go-to-masters-show-6426488/caroline-rocha-just-eat-takeaway-on-designing-comp-across-cultures-ai-myths-comp-transparency
Text version: https://stenobird.com/podcast/go-to-masters-show-6426488/caroline-rocha-just-eat-takeaway-on-designing-comp-across-cultures-ai-myths-comp-transparency.md
Podcast: [Go To Masters Show](https://stenobird.com/podcast/go-to-masters-show-6426488)
Published: 2026-06-20T14:41:03+00:00
Episode link: https://go-to-masters-show.transistor.fm/episodes/caroline-rocha-just-eat-takeaway-on-designing-comp-across-cultures-ai-myths-comp-transparency
Audio file: https://media.transistor.fm/084985b4/468a77c4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/go-to-masters-show-6426488/episodes/caroline-rocha-just-eat-takeaway-on-designing-comp-across-cultures-ai-myths-comp-transparency
Duration seconds: 2096

## Resource

A 30% productivity gain from AI delivered zero more customer visits. Caroline Rocha knows a comp team that lived through that exact outcome — the hours just moved to weekends and evenings, where the sellers had quietly been working all along. Caroline is Manager of Global Services Compensation at Just Eat Takeaway, with 15+ years designing sales incentives across Brazil, Japan, and the Netherlands. She joins GoToMasters to unpack what international comp design actually looks like, and where most companies misread both culture and AI. She gets into the cultural calibration behind global comp plans, why comp can never become a black box reps can't see into, and why teams should base decisions on evidence of what AI actually does — not what it should do. If you're designing comp across markets or figuring out where AI fits in the comp function, this one's worth your time.

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## Transcript

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