# Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now

Page: https://stenobird.com/podcast/gloss-angeles-663550/breaking-down-alix-earle-s-massive-skincare-launch-what-we-re-loving-right-now
Text version: https://stenobird.com/podcast/gloss-angeles-663550/breaking-down-alix-earle-s-massive-skincare-launch-what-we-re-loving-right-now.md
Podcast: [Gloss Angeles](https://stenobird.com/podcast/gloss-angeles-663550)
Published: 2026-04-07T09:00:00+00:00
Episode link: https://shows.acast.com/gloss-angeles/episodes/breaking-down-alix-earles-massive-skincare-launch-what-were
Audio file: https://sphinx.acast.com/p/acast/s/gloss-angeles/e/69d4aa9c6fb0303ee6c211b2/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/gloss-angeles-663550/episodes/breaking-down-alix-earle-s-massive-skincare-launch-what-we-re-loving-right-now
Duration seconds: 2585

## Resource

We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask that’s giving luxury, while Kirbie shares her current obsessions, including chic allergy essentials, a cult-favorite cleanser, and a viral setting spray. We dive into the biggest beauty launch of the week: Alix Earle’s new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand. Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macy’s, a proud partner of our podcast. Watch our episodes! Shop our episodes Instagram: @ glossangelspod | TikTok: @ glossangelespod Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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