# Crumb Honoured with National Technology Award for Start Up Tech Company of the Year

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Text version: https://stenobird.com/podcast/global-economic-press-7086730/crumb-honoured-with-national-technology-award-for-start-up-tech-company-of-the-year.md
Podcast: [Global Economic Press](https://stenobird.com/podcast/global-economic-press-7086730)
Published: 2026-06-15T17:10:27+00:00
Episode link: https://global-economic-press.podbean.com/e/crumb-honoured-with-national-technology-award-for-start-up-tech-company-of-the-year/
Audio file: https://mcdn.podbean.com/mf/web/emwbfqfnqp2gzvzm/press_release_11763_1781543427.mp3
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Duration seconds: 175

## Resource

In this episode of Global Economic Press, Alex Brady discusses the innovative strides made by Crumb, a company at the forefront of pet protection technology. Recently awarded the National Technology Award for Start Up Technology Company of the Year, Crumb is revolutionizing the way pet owners ensure the safety of their furry companions. Founded by brothers Nick and Tom Jackson in March 2024, Crumb has quickly gained the trust of millions of pet owners worldwide. The company's unique approach involves a small, lightweight tag that pets wear, which is linked to a secure digital profile. This system allows anyone who finds a lost pet to scan the QR code on the tag, instantly accessing key information and alerting the owner. In just two years, Crumb has successfully reunited over six thousand pets with their owners. At the heart of Crumb's technological innovation is SnoutID, an artificial intelligence-powered biometric identification technology that uses a smartphone camera to scan a pet's unique nose print. This technology has been adopted by thousands of pet owners and is expected to see significant growth in the coming years. Crumb operates in the United Kingdom, United States, Canada, and Australia, with plans to expand into additional markets. The company is also committed to community support, having raised substantial funds for animal charities. With a projected seven million pets registered on their platform by 2026, Crumb continues to enhance pet safety and well-being globally. For more information, visit Crumb's website.

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