# Brevo Makes Structural Bet on Where Senior Marketing Leadership is Headed in the AI Era

Page: https://stenobird.com/podcast/global-economic-press-7086730/brevo-makes-structural-bet-on-where-senior-marketing-leadership-is-headed-in-the-ai-era
Text version: https://stenobird.com/podcast/global-economic-press-7086730/brevo-makes-structural-bet-on-where-senior-marketing-leadership-is-headed-in-the-ai-era.md
Podcast: [Global Economic Press](https://stenobird.com/podcast/global-economic-press-7086730)
Published: 2026-07-01T17:21:27+00:00
Episode link: https://global-economic-press.podbean.com/e/brevo-makes-structural-bet-on-where-senior-marketing-leadership-is-headed-in-the-ai-era/
Audio file: https://mcdn.podbean.com/mf/web/nuat8nhojzalwgde/press_release_12753_1782926486.mp3
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JSON: https://stenobird.com/v1/public/podcasts/global-economic-press-7086730/episodes/brevo-makes-structural-bet-on-where-senior-marketing-leadership-is-headed-in-the-ai-era
Duration seconds: 288

## Resource

In this episode of Global Economic Press, Alex Brady discusses a pivotal development in the marketing sector as Brevo, a prominent customer engagement platform, appoints Inken Kuhlmann-Rhinow as their new Chief Marketing Officer and General Manager, Self-Serve. This strategic move signifies a broader trend in marketing leadership, particularly in the context of artificial intelligence integration in business strategies. Brevo's decision to combine the roles of Chief Marketing Officer and General Manager reflects a shift in how senior marketing positions are evolving, with a focus on integrating brand perception and product experience into a unified role. Kuhlmann-Rhinow's appointment underscores Brevo's commitment to redefining customer engagement in the artificial intelligence era. With her extensive experience at HubSpot and Hays, she is well-equipped to lead Brevo's efforts in product-led growth and international brand-building. Brevo's approach emphasizes the convergence of marketing and product management, asserting that in the artificial intelligence-driven market, these functions are inseparable. This move aligns with Brevo's vision of empowering marketers with a comprehensive platform for multi-channel campaigns, ultimately driving the company towards its ambitious revenue goals. For more information about Brevo and its innovative customer engagement solutions, visit their website at Brevo.

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