# BBC Radio Scotland's New Direction: Growing Audiences

Page: https://stenobird.com/podcast/glasgow-news-today-2-min-news-the-daily-news-now-7610185/bbc-radio-scotland-s-new-direction-growing-audiences
Text version: https://stenobird.com/podcast/glasgow-news-today-2-min-news-the-daily-news-now-7610185/bbc-radio-scotland-s-new-direction-growing-audiences.md
Podcast: [Glasgow News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/glasgow-news-today-2-min-news-the-daily-news-now-7610185)
Published: 2026-05-21T07:34:58+00:00
Episode link: https://api.fastcast.ai/audio/60296e4a-4d55-401e-baa8-f9024160bfd1.mp3
Audio file: https://api.fastcast.ai/audio/60296e4a-4d55-401e-baa8-f9024160bfd1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/glasgow-news-today-2-min-news-the-daily-news-now-7610185/episodes/bbc-radio-scotland-s-new-direction-growing-audiences
Duration seconds: 103

## Resource

BBC Radio Scotlands New Leadership: A Mix of Tradition and Innovation BBC Radio Scotland is undergoing significant changes, with new hires from Bauer, including Victoria Easton Riley, the new boss. These moves aim to reshape the stations sound and reach, despite controversy over cuts to arts shows and long-time presenters. The stations audience is growing, with the biggest weekly audience since 2021, but concerns remain about losing its unique identity. New appointments like Michael MacRae, Martyn Ewart, and Julie Heekin bring fresh perspectives and proven success in audience growth and engaging content. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/8aacce3b3360cf07

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