# From Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa Jarratt

Page: https://stenobird.com/podcast/giant-stories-7040514/from-convenience-to-pop-culture-how-7-eleven-tells-its-story-with-marissa-jarratt
Text version: https://stenobird.com/podcast/giant-stories-7040514/from-convenience-to-pop-culture-how-7-eleven-tells-its-story-with-marissa-jarratt.md
Podcast: [Giant Stories](https://stenobird.com/podcast/giant-stories-7040514)
Published: 2025-01-23T18:00:00+00:00
Episode link: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7897654456.mp3?updated=1743007456
Audio file: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7897654456.mp3?updated=1743007456
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Duration seconds: 2472

## Resource

Episode highlights include: The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential How launching a Slurpee into space showcased just one way 7-Eleven contextualizes its marketing to its audiences The role of “car culture” in 7-Eleven marketing — and what they learned from their fans How 7-Eleven approaches sustainability for the short-term and long-term future The three ways that 7-Eleven is navigating Generative AI Learn more about your ad choices. Visit podcastchoices.com/adchoices

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