# Elevating the Stories of Black Creators — with Justin Adu

Page: https://stenobird.com/podcast/giant-stories-7040514/elevating-the-stories-of-black-creators-with-justin-adu
Text version: https://stenobird.com/podcast/giant-stories-7040514/elevating-the-stories-of-black-creators-with-justin-adu.md
Podcast: [Giant Stories](https://stenobird.com/podcast/giant-stories-7040514)
Published: 2024-10-07T20:00:00+00:00
Episode link: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV2401209184.mp3?updated=1742581159
Audio file: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV2401209184.mp3?updated=1742581159
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JSON: https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/elevating-the-stories-of-black-creators-with-justin-adu
Duration seconds: 1936

## Resource

In this episode, Justin sits down with John Kiker, president of Medium Giant, to share: The impact of a people-first approach and how it can bring underrepresented stories to life Why having diverse voices across every storytelling platform is important The elements that make for an attention-grabbing, authentic brand story Why outside-the-box thinking and taking risks is worth it How agency collaboration — in and out of the office — is a game changer Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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