# Defining the Storytelling Edge — with Medium Giant’s Shawn Kruggel and Lizzy Bakhaus

Page: https://stenobird.com/podcast/giant-stories-7040514/defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus
Text version: https://stenobird.com/podcast/giant-stories-7040514/defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus.md
Podcast: [Giant Stories](https://stenobird.com/podcast/giant-stories-7040514)
Published: 2025-02-26T22:20:00+00:00
Episode link: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV2706618773.mp3?updated=1740608278
Audio file: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV2706618773.mp3?updated=1740608278
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JSON: https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus
Duration seconds: 2688

## Resource

Episode highlights include: The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key. Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending. The Role of AI in Creativity: When to embrace automation and when human insight matters most. Reach vs. Resonance: How brands can balance data-driven tactics with emotional connection. The Future of Storytelling in Marketing: Emerging trends in brand ecosystems, influencer marketing, and strategic consulting. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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