# Two Treehouses, Two Audiences: Finding the Right Guests at One Acre Wood with Sean Ronan

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Text version: https://stenobird.com/podcast/get-fully-booked-7039758/two-treehouses-two-audiences-finding-the-right-guests-at-one-acre-wood-with-sean-ronan.md
Podcast: [Get Fully Booked](https://stenobird.com/podcast/get-fully-booked-7039758)
Published: 2025-10-27T05:00:00+00:00
Episode link: https://getfullybookedagain2208.live-website.com/podcast/two-treehouses-two-audiences-finding-the-right-guests-at-one-acre-wood
Audio file: https://episodes.captivate.fm/episode/d586b54b-49ad-4267-a48b-60d9cbd9ad75.mp3
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Duration seconds: 2226

## Resource

This week, I'm chatting with Sean Ronan from One Acre Wood in Herefordshire, and honestly, his story is brilliant. He and his wife, Annie, went from running a cosy cottage in Norfolk to creating something truly special: two stunning treehouses nestled in 18 acres of woodland that attract both families and romantic couples. Now, launching during a pandemic wasn't exactly ideal timing (we did it as well, so I know that's the understatement of the century!), but Sean and Annie absolutely smashed it. They've built a thriving business through clever marketing partnerships with local businesses, even landing a spot on George Clark's Amazing Spaces. Not too shabby! What I love about their approach is how thoughtful everything is. We're talking copper baths instead of the standard hot tubs, locally sourced materials, and a design that genuinely works for both excited kids and adults wanting a peaceful escape. They've created something that feels authentically connected to the local area, not just another glamping site plonked in a field. Sean's really honest about the challenges of marketing to two completely different audiences—families versus couples—and how they've navigated that tricky balance. He's also refreshingly down-to-earth about hosting, making guests feel welcome without being intrusive. It's that sweet spot we all aim for. The big takeaway? They've deliberately kept it small with just two treehouses. This isn't about cramming in as many units as possible—it's about creating a serene, private experience where guests can actually enjoy nature without feeling like they're in a holiday park. So, if you're thinking about launching something unique in the holiday let world, or you're struggling to differentiate yourself from the competition, this episode is packed with…

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