# How do you Sell a Successful Short-Term Rental and Retreat Business? with Kerry Roy, Cerchio Del Desiderio Retreat

Page: https://stenobird.com/podcast/get-fully-booked-7039758/how-do-you-sell-a-successful-short-term-rental-and-retreat-business-with-kerry-roy-cerchio-del-desiderio-retreat
Text version: https://stenobird.com/podcast/get-fully-booked-7039758/how-do-you-sell-a-successful-short-term-rental-and-retreat-business-with-kerry-roy-cerchio-del-desiderio-retreat.md
Podcast: [Get Fully Booked](https://stenobird.com/podcast/get-fully-booked-7039758)
Published: 2026-06-22T05:00:00+00:00
Episode link: https://getfullybookedagain2208.live-website.com/podcast/how-do-you-sell-a-successful-short-term-rental-and-retreat-business-with-kerry-roy-cerchio-del-desiderio-retreat
Audio file: https://episodes.captivate.fm/episode/7b7dc254-e11a-4f45-ab90-eb29083912d7.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/how-do-you-sell-a-successful-short-term-rental-and-retreat-business-with-kerry-roy-cerchio-del-desiderio-retreat
Duration seconds: 2196

## Resource

What actually happens when you want to move on from a business you’ve spent years building? And what does it really look like to take that dream of running a retreat abroad and live it out — with all the complicated, unglamorous bits included? Kerry Roy is someone Sarah describes as glamping royalty and it’s not hard to see why. She was one of the earliest glamping pioneers in the UK, building Camp Couture from scratch on a 250-acre Yorkshire estate in 2012, growing it to 19 units plus pop-up bell tents, launching one of the UK’s most celebrated wedding festival venues, and running an annual campervan festival for thousands of people. All while planning her next chapter: an award-winning agritourism retreat in the mountains of Abruzzo, Italy. In this episode, Kerry walks through the full arc of that journey: from the legal contract she insisted on from day one when the landowner wanted a handshake deal (a decision that protected her completely when it came time to exit), to the Covid timing that made selling Camp Couture both easier and more necessary than she’d anticipated. She’s honest about the financial realities of building on rented land: the high rent that meant weddings, not glamping, were what actually sustained the business, and the important distinction between selling a business and giving up an asset. Then there’s Italy. Kerry is brilliantly candid about what running a hospitality business in a foreign country actually involves and it’s not the Dolce Vita fantasy. From employment law that heavily favours employees (making hiring feel like a trap for employers), to bureaucracy that can’t be automated, quarterly financial reporting, bills still paid by queuing at the post office, and the sobering experience of having to walk away from a £40,000 legal dispute…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/how-do-you-sell-a-successful-short-term-rental-and-retreat-business-with-kerry-roy-cerchio-del-desiderio-retreat/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/get-fully-booked-7039758/how-do-you-sell-a-successful-short-term-rental-and-retreat-business-with-kerry-roy-cerchio-del-desiderio-retreat.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.