# Does your Short-Term Rental Website have a Traffic or a Conversion Problem?

Page: https://stenobird.com/podcast/get-fully-booked-7039758/does-your-short-term-rental-website-have-a-traffic-or-a-conversion-problem
Text version: https://stenobird.com/podcast/get-fully-booked-7039758/does-your-short-term-rental-website-have-a-traffic-or-a-conversion-problem.md
Podcast: [Get Fully Booked](https://stenobird.com/podcast/get-fully-booked-7039758)
Published: 2026-07-06T05:00:00+00:00
Episode link: https://getfullybookedagain2208.live-website.com/podcast/does-your-short-term-rental-website-have-a-traffic-or-a-conversion-problem
Audio file: https://episodes.captivate.fm/episode/45324618-67cc-4242-9ed5-ad90c609b587.mp3
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JSON: https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/does-your-short-term-rental-website-have-a-traffic-or-a-conversion-problem
Duration seconds: 908

## Resource

Bookings are slower than you’d like, so you look at your website and think: “it’s not converting. I need new photos. I need a new booking system. I need a new website.” But what if that’s the wrong diagnosis entirely? What if the real problem isn’t conversion at all, it’s that almost nobody is actually visiting your website in the first place? In this solo episode, Sarah tackles one of the most common (and costly) mistakes she sees accommodation owners make: trying to fix a conversion problem when they actually have a traffic problem. She opens with the question she asks every client whose bookings have dropped: “how many people visited your website in the last 12 months?” and the answer is almost always silence or "I don't know". Using a brilliantly simple high-street-shop analogy, Sarah explains why beautiful window displays and excellent service mean nothing if only three people walk through the door each day and why most hosts are obsessing over tiny website tweaks while sitting on a traffic problem ten times bigger. She runs the numbers on exactly why doubling your conversion rate often delivers far less impact than simply getting more people to your site in the first place. Sarah then shares five practical ways to grow website traffic, from SEO and helpful content to email list growth, strategic social media use and the partnership opportunities most hosts overlook entirely. And once traffic genuinely isn’t the issue, she walks through the conversion fundamentals that actually move the needle. If you’ve ever felt like you’re guessing at your marketing, this episode gives you the exact three numbers to check before you spend another penny on your website. --- Key Takeaways: You cannot convert visitors you don’t have. Before changing anything about your website, fi…

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## Transcript

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