# 99: Cleaning Your Email List

Page: https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415/99-cleaning-your-email-list
Text version: https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415/99-cleaning-your-email-list.md
Podcast: [Get Booked: A Photography Marketing Podcast](https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415)
Published: 2026-05-18T11:59:00+00:00
Episode link: https://keepitmovingpod.com/99-cleaning-your-email-list
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/0289b5cc-1b7e-4734-aabe-9b7783cccf60/FINAL_GB_Ep99.mp3?dest-id=4228523
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JSON: https://stenobird.com/v1/public/podcasts/get-booked-a-photography-marketing-podcast-6734415/episodes/99-cleaning-your-email-list
Duration seconds: 988

## Resource

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will. On this episode: Why your open rates are the real metric — and what a healthy benchmark actually looks like How to find and segment cold subscribers without nuking your whole list The breakup email: what it is, why it works, and when to just let people go Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics to help you create content that works for your photography business SEO. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

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## Transcript

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