# 103: Facebook Ads for Photographers, Finally Demystified (with Matt & Heidi - Go Book Yourself) Page: https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415/103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself Text version: https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415/103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself.md Podcast: [Get Booked: A Photography Marketing Podcast](https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415) Published: 2026-06-15T13:30:00+00:00 Episode link: https://keepitmovingpod.com/103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/0289b5cc-1b7e-4734-aabe-9b7783cccf60/FINAL_GB_Ep103.mp3?dest-id=4228523 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/get-booked-a-photography-marketing-podcast-6734415/episodes/103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself Duration seconds: 2723 ## Resource Turns out the secret to a fully booked calendar might be hiding inside the app you've been avoiding. We sat down with Facebook ads experts Matt and Heidi of GoBookYourself.club to break down exactly how photographers can use Meta ads to generate consistent inquiries — without needing a huge following, a fancy funnel, or a marketing degree. On this episode: How to structure your first Facebook ad — even if you have zero followers and one portfolio shoot to work with The three-tier ad strategy that lets you match your budget and time to the right approach for your business Why boosting posts isn't the same as running ads — and what to do instead Alison's workshop recordings are up! Dig deeper into your business so you can book more clients . Map Out Your Marketing & Blog to Book are available now Ready to get your photography business in front of the right people? Melissa has compiled 35 Blog Post Topics to help your website work harder for you between ad campaigns. Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's free 15-minute calls and mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find M… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/get-booked-a-photography-marketing-podcast-6734415/episodes/103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/get-booked-a-photography-marketing-podcast-6734415/103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.