# Wild Rye's 10-Year Journey w/ Founder, Cassie Abel

Page: https://stenobird.com/podcast/gear-30-959086/wild-rye-s-10-year-journey-w-founder-cassie-abel
Text version: https://stenobird.com/podcast/gear-30-959086/wild-rye-s-10-year-journey-w-founder-cassie-abel.md
Podcast: [GEAR:30](https://stenobird.com/podcast/gear-30-959086)
Published: 2026-07-24T10:30:00+00:00
Episode link: https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB8294692562.mp3
Audio file: https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB8294692562.mp3
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JSON: https://stenobird.com/v1/public/podcasts/gear-30-959086/episodes/wild-rye-s-10-year-journey-w-founder-cassie-abel
Duration seconds: 2806

## Resource

Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2016, and what has & hasn’t changed in the industry over the past decade. They also discuss product development, fundraising strategies, and how Wild Rye has navigated massive trade challenges. Cassie is a very open book, and today, she shares lots of great stories and insights. Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email those to us here. RELATED LINKS:  Momentous: livemomentous.com code: Blister OneSkin: oneskin.co/BLISTER Get Yourself Covered: BLISTER+ Order our 26/27 Winter Buyer’s Guide Enter Our Free Weekly Gear Giveaways CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel) TOPICS & TIMES: What is Wild Rye? (3:23) Changes Over the Past Decade (8:02) Category Expansion (13:14) Product Development (15:51) Finding the Fit (18:21) Independent Funding (21:59) Lessons Learned from Fundraising (24:35) The Impact of Tariffs (29:51) Wild Rye Today (38:52) Favorite Wild Rye Products (42:21) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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