# The Rise & Fall & Return of G3

Page: https://stenobird.com/podcast/gear-30-959086/the-rise-fall-return-of-g3
Text version: https://stenobird.com/podcast/gear-30-959086/the-rise-fall-return-of-g3.md
Podcast: [GEAR:30](https://stenobird.com/podcast/gear-30-959086)
Published: 2026-09-04T15:04:00+00:00
Episode link: https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB1025556563.mp3
Audio file: https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB1025556563.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/gear-30-959086/episodes/the-rise-fall-return-of-g3
Duration seconds: 3174

## Resource

G3 — aka, ‘Genuine Guide Gear’ — everyone who ventures into the backcountry knows them, but you’ve probably wondered what happened to them? Today, you'll get the full story — with all of its twists and turns — from the new head of G3, Cameron Shute. Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email those to us here. RELATED LINKS:  DraftKings.com - code Blister LiveMomentous.com - code: Blister BLISTER+: Get Yourself Covered: Order our 26/27 Winter Buyer’s Guide Enter Our Free Weekly Gear Giveaways CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel) TOPICS & TIMES: G3 origin story (3:05) success can hide failure (16:11) G3 2014 - 2020 (27:53) G3's Second Lap (35:07) New Ideas and Problem Solving (40:30) First Haiku on Gear 30 (50:42) CHECK OUT OUR OTHER PODCASTS: The Blister Vault Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast

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## Transcript

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