# Pulling Back the Curtain: How Things Actually Work at Global Ski / Outdoor Companies

Page: https://stenobird.com/podcast/gear-30-959086/pulling-back-the-curtain-how-things-actually-work-at-global-ski-outdoor-companies
Text version: https://stenobird.com/podcast/gear-30-959086/pulling-back-the-curtain-how-things-actually-work-at-global-ski-outdoor-companies.md
Podcast: [GEAR:30](https://stenobird.com/podcast/gear-30-959086)
Published: 2026-05-08T15:55:18+00:00
Episode link: https://shows.acast.com/gear30/episodes/pulling-back-the-curtain-how-things-actually-work-at-global
Audio file: https://sphinx.acast.com/p/open/s/5a3ae21d968b52d22587f211/e/69fd2bb3385e8d5e30a656d0/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/gear-30-959086/episodes/pulling-back-the-curtain-how-things-actually-work-at-global-ski-outdoor-companies
Duration seconds: 4817

## Resource

Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic). Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com RELATED LINKS: Get Covered: BLISTER+ Enter Our Weekly Gear Giveaway See Our Blister Recommended Shops CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel)Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com TOPICS & TIMES: Shoutout: New BLISTER+ Members (1:55) Introductions (3:34) From Europe to the USA & Beyond (6:44) Armada: from the USA  to Europe & Beyond (16:33) Marketing Products: Domestic vs Global (18:12) Global Campaigns (29:54) Importance of Athletes for Brands Today? (37:08) Audience Questions: Customer Retention: Best Practices? (48:48) Importance of User-Generated Content? (56:17) Is Total Consumer Domination The Goal? (59:20) The Importance of Top Sheets? (1:05:58) Is Carving Becoming Cool Again? (1:09:55) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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