# AI Shockwaves Explained: Disrupt Before You're Disrupted

Page: https://stenobird.com/podcast/gartner-thinkcast-1020030/ai-shockwaves-explained-disrupt-before-you-re-disrupted
Text version: https://stenobird.com/podcast/gartner-thinkcast-1020030/ai-shockwaves-explained-disrupt-before-you-re-disrupted.md
Podcast: [Gartner ThinkCast](https://stenobird.com/podcast/gartner-thinkcast-1020030)
Published: 2025-12-02T06:09:00+00:00
Episode link: https://www.gartner.com/en/podcasts/thinkcast
Audio file: https://traffic.libsyn.com/secure/thinkcast/ThinkCast_2025-AI_Shockwaves-How_to_Disrupt_With_AI_MIX_V2.mp3?dest-id=639641
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JSON: https://stenobird.com/v1/public/podcasts/gartner-thinkcast-1020030/episodes/ai-shockwaves-explained-disrupt-before-you-re-disrupted
Duration seconds: 1196

## Resource

As generative AI moves from novelty to necessity, its most profound impact isn't in incremental efficiency — it's in the shockwaves that ripple across industries. These disruptions challenge pricing models, rewrite competitive dynamics and even blur the boundaries between entire sectors. So how do you prepare to create — or counter — these seismic shifts? In this episode of Gartner ThinkCast, Gartner Distinguished VP Analyst Hung LeHong explores the concept of AI shockwaves: what they are, why they matter more than productivity gains, and how organizations can anticipate and harness them. Tune in to discover: Why first-order AI effects aren't enough to drive true disruption How shockwaves emerge and the three levels of impact to watch What it takes to move from cost savings to market-changing innovation Why only 1 in 50 organizations succeed in creating disruption Dig deeper: Learn more about AI shockwaves Register to watch the full webinar Become a client to try out AskGartner for more trusted insights

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## Transcript

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