# A World Without Truth: Building TrustOps for the AI Era

Page: https://stenobird.com/podcast/gartner-thinkcast-1020030/a-world-without-truth-building-trustops-for-the-ai-era
Text version: https://stenobird.com/podcast/gartner-thinkcast-1020030/a-world-without-truth-building-trustops-for-the-ai-era.md
Podcast: [Gartner ThinkCast](https://stenobird.com/podcast/gartner-thinkcast-1020030)
Published: 2026-02-24T07:00:00+00:00
Episode link: https://www.gartner.com/en/podcasts/thinkcast
Audio file: https://traffic.libsyn.com/secure/thinkcast/ThinkCast_2026_-_TrustOps_Mix.mp3?dest-id=639641
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JSON: https://stenobird.com/v1/public/podcasts/gartner-thinkcast-1020030/episodes/a-world-without-truth-building-trustops-for-the-ai-era
Duration seconds: 1352

## Resource

Disinformation isn't just a societal problem anymore — it's an enterprise risk with real operational, financial and reputational consequences. And as AI supercharges the volume, speed and precision of misleading content, leaders are suddenly facing a new kind of threat: one that can't be contained by traditional cybersecurity alone. Distinguished VP Analyst and Gartner Fellow Dave Aron joins us to unpack why organizations must prepare for a "world without truth" — and why building an enterprise-wide discipline called TrustOps is the next essential capability for leaders across the C-suite. You'll learn: Why disinformation is exploding into a trillion‑dollar risk How industrial disinformation works Why cybersecurity can't handle modern misinformation The top 90‑day moves leaders must make to protect brand trust How a Trust Council becomes your frontline defense Dig deeper: Buy the book, "World Without Truth" Attend a Gartner CIO Conference near you Try out AskGartner for more AI-powered insights See why Gartner is the world authority on AI

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## Transcript

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