# Sportradar Doubles Down on Data, Deals and iGaming Page: https://stenobird.com/podcast/gaming-news-canada-show-5691437/sportradar-doubles-down-on-data-deals-and-igaming Text version: https://stenobird.com/podcast/gaming-news-canada-show-5691437/sportradar-doubles-down-on-data-deals-and-igaming.md Podcast: [Gaming News Canada Show](https://stenobird.com/podcast/gaming-news-canada-show-5691437) Published: 2026-03-31T04:01:00+00:00 Episode link: https://www.gamingnewscanada.ca/ Audio file: https://sphinx.acast.com/p/open/s/631b6aaf0e34f50011b0b234/e/69c9c7cdc2759aa9b1c56497/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/gaming-news-canada-show-5691437/episodes/sportradar-doubles-down-on-data-deals-and-igaming Duration seconds: 2715 ## Resource For the latest episode of the Gaming News Canada Show presented by Bede Gaming, host Steve McAllister is joined by the Senior Vice President of Group Operations at Sportradar, Sophie Thomas.   Thomas, who joined Sportradar as Head of Snooker Operations in late 2012 and has served in her current role for a year now, made her maiden appearance on the GNCS at the end of a robust first quarter of 2026. Sportradar tapped into its November 2025 acquisition of IMG Arena to last week announce it is  expanding its agreement  with Hard Rock Bet to add PGA Tour and UFC data, odds and enhanced in-play wagering capabilities to its existing set of services in the U.S. of A. Earlier in the week, the company  announced the launch  of igaming brand Playradar which will combine sports data “expertise” with casino content for operators around the world, including Canada. That bit of news came on the heels of the hiring of former Playtech Live CEO Edo Haitin to oversee Sportradar’s igaming business.   We asked Thomas for her thoughts on last week’s announcements and Sportradar’s increasing investment in igaming along with:   The company’s involvement in this summer’s FIFA World Cup men’s tournament in Canada, the U.S. and Mexico; Other opportunities available through the IMG Arena acquisition; Working with operators to offer more in-play betting products at a time that some regulators and others are asking for a reduction in said products; Sportradar’s ongoing role supporting the efforts of leagues, organizations and other bodies in monitoring suspicious betting activity; If/how does the company fit with prediction markets, specifically given Sportradar’s deal with Major League Baseball, which  just introduced  Polymarket as a partner in a mult… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/gaming-news-canada-show-5691437/episodes/sportradar-doubles-down-on-data-deals-and-igaming/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/gaming-news-canada-show-5691437/sportradar-doubles-down-on-data-deals-and-igaming.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.