# [Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever

Page: https://stenobird.com/podcast/game-dev-podcast-coffee-with-butterscotch-46606/ep584-100-000-steam-sales-in-2-days-our-biggest-indie-game-launch-ever
Text version: https://stenobird.com/podcast/game-dev-podcast-coffee-with-butterscotch-46606/ep584-100-000-steam-sales-in-2-days-our-biggest-indie-game-launch-ever.md
Podcast: [Game Dev Podcast | Coffee with Butterscotch](https://stenobird.com/podcast/game-dev-podcast-coffee-with-butterscotch-46606)
Published: 2026-08-05T13:00:00+00:00
Episode link: https://share.transistor.fm/s/00f5c06c
Audio file: https://media.transistor.fm/00f5c06c/4d35d748.mp3
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JSON: https://stenobird.com/v1/public/podcasts/game-dev-podcast-coffee-with-butterscotch-46606/episodes/ep584-100-000-steam-sales-in-2-days-our-biggest-indie-game-launch-ever
Duration seconds: 4311

## Resource

In episode 584 of 'Coffee with Butterscotch,' the brothers are fresh off the biggest launch in Butterscotch history, and they're breaking down exactly what happened. They dig into the numbers behind How Many Dudes hitting 100,000 sales in two days, what drove the momentum, how it compares to their previous launches, and what the long tail might look like from here. They also get into the emotional side of shipping something this fast, what mobile looks like as a next step, and what a launch like this means for how they think about building games going forward. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:31 Introduction and Welcome 01:34 Post-launch How Many Dudes? numbers 13:25 Wishlists trend and price strategy 15:25 Understanding platform algorithms and visibility 26:43 Comparing launch metrics 33:29 Mobile numbers and launch metrics 42:00 Community feedback 45:32 Emotional arc after the launch 01:04 Evaluating the game dev approach for HMD To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally,…

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