# [Ep573]  How does promo art help sell your game?

Page: https://stenobird.com/podcast/game-dev-podcast-coffee-with-butterscotch-46606/ep573-how-does-promo-art-help-sell-your-game
Text version: https://stenobird.com/podcast/game-dev-podcast-coffee-with-butterscotch-46606/ep573-how-does-promo-art-help-sell-your-game.md
Podcast: [Game Dev Podcast | Coffee with Butterscotch](https://stenobird.com/podcast/game-dev-podcast-coffee-with-butterscotch-46606)
Published: 2026-05-20T13:00:00+00:00
Episode link: https://share.transistor.fm/s/b1d1fcac
Audio file: https://media.transistor.fm/b1d1fcac/b709257c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/game-dev-podcast-coffee-with-butterscotch-46606/episodes/ep573-how-does-promo-art-help-sell-your-game
Duration seconds: 3451

## Resource

In episode 573 of 'Coffee with Butterscotch,' the brothers walk through the evolution of the How Many Dudes box art and what YouTube thumbnails taught them about what actually resonates with players. Turns out the answer wasn't to make something epic but to make something gloriously dumb. They close out with a look at trademarks, what they actually protect, and why registering one might matter more than you'd think. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:20 Introduction and Welcome 05:45 The Challenges of Building a Game Studio Reputation 08:46 Player Expectations and Game Content 11:46 Steam Controller's Scream 15:25 The Fragility of Gaming Hardware 17:22 Creating Effective Promo Art 22:00 The Evolution of Game Marketing 34:47 Learning from Community Engagement 39:31 (Listener Question) HaoteeHatooie: Do you trademark your game names? 42:50 The Importance of Consumer Protection in Trademarks 45:46 Navigating Trademark Applications and Challenges 49:46 The Role of Trademarks in Game Development 54:49 The Legal Landscape of Copyright and Trademark To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, lo…

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