# Ep 412: Brand Confusion Is Costing You Revenue

Page: https://stenobird.com/podcast/game-changers-for-government-contractors-51555/ep-412-brand-confusion-is-costing-you-revenue
Text version: https://stenobird.com/podcast/game-changers-for-government-contractors-51555/ep-412-brand-confusion-is-costing-you-revenue.md
Podcast: [Game Changers for Government Contractors](https://stenobird.com/podcast/game-changers-for-government-contractors-51555)
Published: 2026-03-02T15:30:20+00:00
Episode link: https://rsmfederal.com/game-changers-podcast/ep-412-brand-confusion-is-costing-you-revenue
Audio file: https://episodes.captivate.fm/episode/8d66a7f5-65a8-4099-bd80-9f5c85fab495.mp3
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JSON: https://stenobird.com/v1/public/podcasts/game-changers-for-government-contractors-51555/episodes/ep-412-brand-confusion-is-costing-you-revenue
Duration seconds: 2493

## Resource

Most businesses don’t have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren’t brands, why “on time and under budget” isn’t differentiation, and why it feels illegal to pause long enough to get clear. If you’ve ever thrown money at a new website, business card, or ad campaign hoping it would fix your growth… this conversation will hit home. Clarity drives confidence. Confidence drives messaging. Messaging drives revenue. Let’s talk about how to slow down long enough to get it right. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession

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## Transcript

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