# The Dawn of Performance Luxury as a New Hotel Category | with Katie Tardif

Page: https://stenobird.com/podcast/gain-momentum-lessons-from-leaders-in-hospitality-travel-food-service-technology-6405481/the-dawn-of-performance-luxury-as-a-new-hotel-category-with-katie-tardif
Text version: https://stenobird.com/podcast/gain-momentum-lessons-from-leaders-in-hospitality-travel-food-service-technology-6405481/the-dawn-of-performance-luxury-as-a-new-hotel-category-with-katie-tardif.md
Podcast: [GAIN Momentum - Lessons from Leaders in Hospitality, Travel, Food Service, & Technology](https://stenobird.com/podcast/gain-momentum-lessons-from-leaders-in-hospitality-travel-food-service-technology-6405481)
Published: 2026-09-10T09:00:00+00:00
Episode link: https://share.transistor.fm/s/0f6cb622
Audio file: https://2.gum.fm/op3.dev/e/pdcn.co/e/pdst.fm/e/dts.podtrac.com/redirect.mp3/media.transistor.fm/0f6cb622/748a06cc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/gain-momentum-lessons-from-leaders-in-hospitality-travel-food-service-technology-6405481/episodes/the-dawn-of-performance-luxury-as-a-new-hotel-category-with-katie-tardif
Duration seconds: 3111

## Resource

In this episode, we interview Katie Tardif , Corporate Head of Marketing and Communications for Equinox Hotels . Tardif joined Equinox Hotels in 2016 as the first hire within the hospitality division, helping to build the brand from the ground up before the flagship New York property opened its doors. She developed the brand's visual identity, built a suite of proprietary on-property digital experiences, and has overseen marketing and communications strategy as the brand has grown toward a global portfolio. A brand strategist and founder of creative agency Elan Creative, Tardif is currently completing a Master's in Sports and Performance Psychology at the University of Western States and is developing a performance psychology program for Equinox Hotels in collaboration with a former lead cognitive psychologist for the US Navy SEALs. ************* LINKS & RESOURCES ************* The GAIN Momentum Podcast: focusing on timeless lessons to scale a business in hospitality, travel, and technology-centered around four key questions posed to all guests and hosted by Adam Mogelonsky. For more information about GAIN, head to: https://gainadvisors.com/ Adam Mogelonsky is a GAIN Advisor and partner at Hotel Mogel Consulting Ltd ., focusing on strategy advisory for hotel owners, hotel technology analysis, process innovation, marketing support and finding ways for hotels to profit from the wellness economy. Listen to the GAIN Momentum Podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast/gain-momentum/id1690033572?uo=4 Spotify: https://open.spotify.com/show/1jfIWt1D92EzgB32yX2fP4

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