# Building a Business Out of Play — Matt DuPlessie

Page: https://stenobird.com/podcast/future-of-storytelling-fost-115518/building-a-business-out-of-play-matt-duplessie
Text version: https://stenobird.com/podcast/future-of-storytelling-fost-115518/building-a-business-out-of-play-matt-duplessie.md
Podcast: [Future of StoryTelling (FoST)](https://stenobird.com/podcast/future-of-storytelling-fost-115518)
Published: 2026-04-30T10:00:04+00:00
Episode link: https://futureofstorytelling.org/fost-originals/podcasts/
Audio file: https://audio1.redcircle.com/episodes/0c84f4bf-0209-476a-b28c-77098438ea18/stream.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/future-of-storytelling-fost-115518/episodes/building-a-business-out-of-play-matt-duplessie
Duration seconds: 1788

## Resource

Matthew DuPlessie, Founder & CEO of Level99 and 5 Wits, joins Charlie Melcher to explore a different approach to immersive experience design. Level99 is built as an open world of short, high-intensity challenges. Guests move through it in small teams, choosing where to go, repeating rooms, and improving over time. Progress carries across visits, so the experience evolves the more you engage with it. Matt shares why they moved away from traditional narrative, and what changes when storytelling takes a step back and participation takes the lead. To learn more, visit our website at fost.org . To get your copy of Charlie’s book, The Future of Storytelling , visit thefutureofstorytelling.com/home . -- © 2026 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Tsuki Carlson in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Matt DuPlessie, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/future-of-storytelling-fost-115518/episodes/building-a-business-out-of-play-matt-duplessie/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/future-of-storytelling-fost-115518/building-a-business-out-of-play-matt-duplessie.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.