# Adam Sedlack - How UFC GYM Scaled to 46 Countries With One Pricing Fix

Page: https://stenobird.com/podcast/future-of-fitness-60424/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix
Text version: https://stenobird.com/podcast/future-of-fitness-60424/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix.md
Podcast: [Future of Fitness](https://stenobird.com/podcast/future-of-fitness-60424)
Published: 2026-07-30T10:00:00+00:00
Episode link: https://futureoffitness.libsyn.com/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/futureoffitness/FULL_FOF-ADAMSedlack.mp4?dest-id=577851
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JSON: https://stenobird.com/v1/public/podcasts/future-of-fitness-60424/episodes/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix
Duration seconds: 2840

## Resource

Global expansion, jiu-jitsu black belts, and Dana White's secret philanthropy — Adam Sedlack, CEO of UFC GYM, is back on The Future of Fitness after a five-year hiatus, and the growth story is staggering. From surviving pandemic-era bankruptcies to opening a new location every single week across 46+ countries, Sedlack breaks down the pricing overhaul that fueled 25% member growth and record profit margins, why "the consumer always has the answer," and how UFC GYM built a scalable system for teaching high-skill disciplines like BJJ and Muay Thai across 180+ locations without sacrificing quality. He also opens up about the Mark Mastrov coaching tree that shaped his career, what Dana White is really like behind the cameras, UFC GYM's cautious-but-committed AI strategy, and his bold five-year vision to hit 50+ countries by 2030. Whether you're a gym operator, franchise investor, or just fascinated by the business of fitness, this episode is packed with hard-won lessons on pricing psychology, scaling culture, and riding the wave of combat sports going mainstream. Key Takeaways: 🥋 UFC GYM opened 180+ locations across 46 countries in 2025 — debuting in Pakistan, Ecuador, France, and Morocco — averaging one new gym per week 💰 A 2023 pricing overhaul (entry-level access priced to local market rates, add-ons for BJJ, recovery, med spas) drove 25% member growth and all-time-high profit margins 🧠 "The consumer always has the answer" — Sedlack ditched ego-driven pricing once data showed people join gyms for two reasons: location and price 🥊 UFC GYM built an internal university, certifications, and modality-specific head coaches to keep quality consistent across 180+ locations teaching jiu-jitsu, boxing, and MMA 🎬 Dana White's off-camera generosity — supporting law enforcement, mili…

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