# The Live Commerce Window Is Open Now

Page: https://stenobird.com/podcast/future-commerce-570770/the-live-commerce-window-is-open-now
Text version: https://stenobird.com/podcast/future-commerce-570770/the-live-commerce-window-is-open-now.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-03-25T17:00:00+00:00
Episode link: http://futurecommerce.fm
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/7013466e-2217-4d2a-ac34-c1d3ce5c4c0a/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=7013466e-2217-4d2a-ac34-c1d3ce5c4c0a&feed=hQ2eLzNW
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JSON: https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/the-live-commerce-window-is-open-now
Duration seconds: 2663

## Resource

Armand Wilson, Chief Revenue Officer at Whatnot, joins Phillip and Brian to unpack why live shopping finally took hold in the West. Drawing from Whatnot’s recent 2026 State of Live Selling Report, we trace the platform's origin from a niche Funko Pop marketplace to an $8B GMV juggernaut after landing $225 million in Series F funding.

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## Transcript

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