# The Future of the Funnel

Page: https://stenobird.com/podcast/future-commerce-570770/the-future-of-the-funnel
Text version: https://stenobird.com/podcast/future-commerce-570770/the-future-of-the-funnel.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-07-10T11:00:00+00:00
Episode link: https://www.futurecommerce.com/podcasts/the-future-of-the-funnel
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/7015e9a1-b7ec-40eb-9a31-3c36bef2ab3c/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=7015e9a1-b7ec-40eb-9a31-3c36bef2ab3c&feed=hQ2eLzNW
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/the-future-of-the-funnel
Duration seconds: 1612

## Resource

The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment.

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## Transcript

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