# Paris Hilton's 11:11 Media is at the intersection of Celebrity, Social Commerce, and Culture

Page: https://stenobird.com/podcast/future-commerce-570770/paris-hilton-s-11-11-media-is-at-the-intersection-of-celebrity-social-commerce-and-culture
Text version: https://stenobird.com/podcast/future-commerce-570770/paris-hilton-s-11-11-media-is-at-the-intersection-of-celebrity-social-commerce-and-culture.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-04-29T11:00:00+00:00
Episode link: https://www.futurecommerce.com/podcasts/the-paris-playbook-a-celebutantes-guide-to-commerce
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/8e01eb1d-b735-4d2f-b8f5-1cf303ce6655/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=8e01eb1d-b735-4d2f-b8f5-1cf303ce6655&feed=hQ2eLzNW
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Duration seconds: 2105

## Resource

What happens when a cultural figure with 20 years in the limelight decides to become a brand operator? Adam Domian, SVP & Head of Commerce and Audience at 11:11 Media, joins Phillip and Brian to break it down. From Walmart shelves to TikTok lives, Adam shares how Paris Hilton's portfolio balances licensing cash flow with equity-driven brands like Parive, and why "founder energy" is becoming a moat in an AI-saturated marketplace, especially with someone “sliving” such a dynamic and coveted life.

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## Transcript

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