# LIVE @ Google Marketing Live: The Infrastructure Connecting Your Agent to 60 Billion Products

Page: https://stenobird.com/podcast/future-commerce-570770/live-google-marketing-live-the-infrastructure-connecting-your-agent-to-60-billion-products
Text version: https://stenobird.com/podcast/future-commerce-570770/live-google-marketing-live-the-infrastructure-connecting-your-agent-to-60-billion-products.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-05-27T11:00:00+00:00
Episode link: https://www.futurecommerce.com/podcasts/live-google-marketing-live-the-infrastructure-connecting-your-agent-to-60-billion-products
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/011069b0-3549-4f41-8b71-c162987c6bc0/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=011069b0-3549-4f41-8b71-c162987c6bc0&feed=hQ2eLzNW
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Duration seconds: 1362

## Resource

Recorded live at Google Marketing Live 2026, Phillip and eCommerce reporter Nicole Silberstein sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google, who is behind the foundational commerce infrastructure powering the Shopping Graph and Universal Commerce Protocol. Gupta breaks down the GML announcements: UCP's expansion beyond shopping into hotels and food delivery, the multi-item Universal Cart that spans Search, Gemini, YouTube, and Gmail, and why the future of agentic commerce still depends on merchants nailing the fundamentals.

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## Transcript

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