# LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

Page: https://stenobird.com/podcast/future-commerce-570770/live-at-shoptalk-spring-retail-media-confessions-hype-cycles-and-the-creator-reckoning
Text version: https://stenobird.com/podcast/future-commerce-570770/live-at-shoptalk-spring-retail-media-confessions-hype-cycles-and-the-creator-reckoning.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-04-02T11:00:00+00:00
Episode link: https://www.futurecommerce.com/podcasts/live-at-shoptalk-spring-retail-media-confessions-hype-cycles-and-the-creator-reckoning
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/c01d236a-6357-48fc-9aab-2993c384d6ee/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=c01d236a-6357-48fc-9aab-2993c384d6ee&feed=hQ2eLzNW
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Duration seconds: 1609

## Resource

Recorded live on the Shoptalk Spring show floor, Phillip and Alicia sit down with Leah Logan, VP of Retail Media Transformation for Inmar Intelligence, and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, fresh off a spirited on-stage debate about agentic commerce. We debunk AI Traffic Apocalypse predictions and make the case for creators as a critical yet overlooked retail media channel.

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## Transcript

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