# Episode 75 - Building Data-Driven Nonprofits with Kelley Hecht

Page: https://stenobird.com/podcast/fundraisingai-6815599/episode-75-building-data-driven-nonprofits-with-kelley-hecht
Text version: https://stenobird.com/podcast/fundraisingai-6815599/episode-75-building-data-driven-nonprofits-with-kelley-hecht.md
Podcast: [FundraisingAI](https://stenobird.com/podcast/fundraisingai-6815599)
Published: 2026-01-28T11:29:00+00:00
Episode link: https://traffic.megaphone.fm/ICAAL8445464361.mp3?updated=1770122168
Audio file: https://traffic.megaphone.fm/ICAAL8445464361.mp3?updated=1770122168
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JSON: https://stenobird.com/v1/public/podcasts/fundraisingai-6815599/episodes/episode-75-building-data-driven-nonprofits-with-kelley-hecht
Duration seconds: 3137

## Resource

This conversation features a thoughtful discussion between Nathan and Kelley Hecht on how nonprofits can use AI in practical, responsible ways. Nathan introduces Kelley and highlights her work at AWS, where she helps nonprofit organizations adopt cloud technology and AI with a strong focus on data, security, and ethics. Kelley shares her journey into AI, explaining how early confusion helped her understand the gap between hype and reality. Together, they explore common misperceptions about AI, stressing that it is not about tools alone, but about clear goals, good data, and strong decision-making. The conversation emphasizes data as a strategic asset and introduces Amazon's "working backwards" approach to solving problems. Nathan and Kelley also discuss challenges faced by both small and large nonprofits, the importance of leadership support, and the role of culture in AI adoption. They conclude by reinforcing that AI should strengthen human connection, not replace it. HIGHLIGHTS [02:22] Kelley's Role and Contributions to Nonprofit AI [07:04] Challenges and Misperceptions in AI Adoption [12:11] AI's Role in Nonprofit Ecosystems [15:00] Data Strategy and AI Integration [20:52] Working Backwards: Starting With the Why [24:16] Moving Beyond "AI as the Answer" [32:59] Data as the Lifeblood of the Organization [41:45] Future of AI in Nonprofit Sector Connect with Kelley: LinkedIn: linkedin.com/in/kelleyhecht Connect with Nathan and Scott: LinkedIn (Nathan): ⁠⁠linkedin.com/in/nathanchappell/⁠⁠ LinkedIn (Scott): ⁠⁠linkedin.com/in/scott-rosenkrans⁠⁠ Website: ⁠⁠fundraising.ai/⁠⁠

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## Transcript

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