# Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2024-05-29T10:30:00+00:00
Episode link: https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative
Audio file: https://traffic.megaphone.fm/PDP9445611493.mp3
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JSON: https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative
Duration seconds: 1582

## Resource

David Mogensen, VP of Marketing at Uber, joins Google's Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David's global work experience.

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## Transcript

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