# Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/tombras-president-dooley-tombras-on-creating-an-impossible-ad-with-gen-ai-modern-marketers
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/tombras-president-dooley-tombras-on-creating-an-impossible-ad-with-gen-ai-modern-marketers.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2024-12-04T11:30:00+00:00
Episode link: https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/tombras-president-dooley-tombras-on-creating-an-impossible-ad-with-gen-ai-modern-marketers
Audio file: https://traffic.megaphone.fm/PDP8007712653.mp3
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Duration seconds: 1313

## Resource

This week on Modern Marketers, Tombras president Dooley Tombras joins Google's Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency.

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## Transcript

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