# Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/shelly-palmer-on-leading-through-ai-change-identity-threat-and-marketing-s-next-era
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/shelly-palmer-on-leading-through-ai-change-identity-threat-and-marketing-s-next-era.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2026-01-08T13:35:00+00:00
Episode link: https://traffic.megaphone.fm/PDP6511478597.mp3
Audio file: https://traffic.megaphone.fm/PDP6511478597.mp3
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JSON: https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/shelly-palmer-on-leading-through-ai-change-identity-threat-and-marketing-s-next-era
Duration seconds: 2597

## Resource

In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity. Our premiere episode of Frontier CMO comes to you from CES 2026. We skipped the crystal ball hype to get to the point: AI is not just a tech shift, it’s a leadership test. In the first episode, Josh Spanier sits down with Shelly Palmer—CEO of The Palmer Group, Advanced Professor in Residence, and one of the most trusted advisors to the Fortune 500—to separate business-model signals from gadget noise. Shelly was direct: reorganize your marketing around human-agent pairs. In this new era, subject matter expertise is more important than ever. The better you are at your craft, the better your agents will be. Set your department up for continuous adaptation—or watch it grind to a halt. Thesis: The role of the CMO today is akin to a driver teaching a self-driving car. You are co-working in human-machine pairs, training the system until the day you can move from tactician to pure strategist.

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## Transcript

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