# Inside Google’s Creative Frontier with Josh Woodward & Robert Wong

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/inside-google-s-creative-frontier-with-josh-woodward-robert-wong
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/inside-google-s-creative-frontier-with-josh-woodward-robert-wong.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2026-05-21T08:00:00+00:00
Episode link: https://traffic.megaphone.fm/PDP3049004124.mp3
Audio file: https://traffic.megaphone.fm/PDP3049004124.mp3
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JSON: https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/inside-google-s-creative-frontier-with-josh-woodward-robert-wong
Duration seconds: 1715

## Resource

On this special episode of the Frontier CMO podcast, host Josh Spanier, VP of AI and Marketing Strategy at Google, sits down with two of the driving forces shaping the future of AI and creative: Robert Wong, head of Google’s Creative Lab, and Josh Woodward, head of Google Labs, Gemini, & AI Studio. Together, they tell the story of how their teams of engineers and marketers came together to create Flow, a groundbreaking AI tool that is unlocking creativity and storytelling in marketing, Hollywood and beyond. Taped at Google Marketing Live, Google’s biggest marketing event of the year, this conversation offers a rare look at how Google is reimagining creativity in the age of AI. 0:00 – AI’s Creative Breakthrough Moment 2:05 – Mind-Blowing AI Projects & Experiences 4:15 – Building Gemini & What’s “Almost Possible” 6:15 – Bringing Soul & Humanity Into AI 7:20 – Staying Ahead in the AI Era 10:05 – Lowering Fear to Unlock Creativity 12:05 – The Frustrations & Limits of AI 15:05 – Why AI Still Needs Human Creativity 16:00 – Building Flow for Creative Professionals 20:05 – The Future of Personalized AI Tools 22:00 – The Best Google AI Tools to Try Now 25:05 – Why Great Creative Still Matters 26:00 – The AI Creative Renaissance Ahead

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