# Emma Grede on Operationalizing Culture, Speed, and AI

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/emma-grede-on-operationalizing-culture-speed-and-ai
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/emma-grede-on-operationalizing-culture-speed-and-ai.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2026-04-09T08:00:00+00:00
Episode link: https://traffic.megaphone.fm/PDP7008453310.mp3
Audio file: https://traffic.megaphone.fm/PDP7008453310.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/emma-grede-on-operationalizing-culture-speed-and-ai
Duration seconds: 2744

## Resource

Marketing is no longer downstream from product. It is the operating system. In this episode of Frontier CMO, Josh Spanier sits down with Emma Grede, founding partner and Chief Product Officer at SKIMS, Co Founder & CEO of Good American, and Co Founder of Off Season, to unpack what it really takes to build durable brands in a culture obsessed with moments. Emma shares why product discipline matters more than hype, how to operationalize cultural relevance, and why speed is the ultimate competitive advantage. The conversation explores AI adoption inside fast-scaling companies, where automation should power the business, and where it should never touch creative. Emma also reflects on talent partnerships, decision velocity, resilience, and why the best leaders aren’t the ones who make perfect decisions, but the ones who make more of them. For founders and CMOs navigating growth where culture, commerce, and AI collide, this is a blueprint for building brands that last.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/emma-grede-on-operationalizing-culture-speed-and-ai/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/emma-grede-on-operationalizing-culture-speed-and-ai.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.