# Colin & Samir on the CMO’s Guide to the New Creator Economy

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2026-02-12T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/PDP3383373647.mp3
Audio file: https://traffic.megaphone.fm/PDP3383373647.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy
Duration seconds: 2425

## Resource

Marketing is colliding with a creator economy that looks more like television, community, and culture, rather than what we used to think of when we think of social media. In this episode of Frontier CMO, Josh Spanier, VP of AI & Marketing Strategy at Google, sits down with Colin Rosenblum and Samir Chaudry, creators and hosts of Colin & Samir, to unpack how the creator landscape has fundamentally changed, and what CMOs can do to get creator partnerships right. They explore why attention without connection is a dead end, how creators have become the arbiters of taste, and why brands must stop treating creator partnerships like performance ads and start building long-term, value-aligned relationships. A practical, forward-looking discussion on creators, community, and the shift from attention to connection.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.