# Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colgate-palmolive-cdo-brigitte-king-on-creating-a-test-and-learn-culture-and-being-courageous
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colgate-palmolive-cdo-brigitte-king-on-creating-a-test-and-learn-culture-and-being-courageous.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2024-08-21T13:00:00+00:00
Episode link: https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/colgate-palmolive-cdo-brigitte-king-on-creating-a-test-and-learn-culture-and-being-courageous
Audio file: https://traffic.megaphone.fm/PDP5675723151.mp3
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Duration seconds: 1785

## Resource

On this week's episode of Modern Marketers, Colgate-Palmolive's chief digital officer Brigitte King joins Google's Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P's that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure.

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