# 7/8/26 - USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

Page: https://stenobird.com/podcast/front-office-sports-today-4120147/7-8-26-usmnt-ratings-world-cup-bidding-war-big-12-s-monster-deal
Text version: https://stenobird.com/podcast/front-office-sports-today-4120147/7-8-26-usmnt-ratings-world-cup-bidding-war-big-12-s-monster-deal.md
Podcast: [Front Office Sports Today](https://stenobird.com/podcast/front-office-sports-today-4120147)
Published: 2026-07-08T10:00:00+00:00
Episode link: https://pdst.fm/e/chrt.fm/track/1C131A/traffic.megaphone.fm/FOS4847644303.mp3
Audio file: https://pdst.fm/e/chrt.fm/track/1C131A/traffic.megaphone.fm/FOS4847644303.mp3
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JSON: https://stenobird.com/v1/public/podcasts/front-office-sports-today-4120147/episodes/7-8-26-usmnt-ratings-world-cup-bidding-war-big-12-s-monster-deal
Duration seconds: 749

## Resource

Included in today's episode: US vs Belgium becomes most-watched US soccer telecast ever Next World Cup TV rights could start at $1 billion Former Cowboys player posthumously diagnosed with CTE IOC provisionally lifts suspension of Russian Olympic Committee Monster Energy signs $20M-a-year Big 12 naming rights deal Make sure to subscribe and follow Front Office Sports across socials to stay up-to-date on the latest conversations around the business of sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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