# Wix.com Stock Surges 8.93 Percent Following TikTok Partnership and 1.62 Billion Dollar Buyback

Page: https://stenobird.com/podcast/from-tiktok-to-tech-stocks-7241878/wix-com-stock-surges-8-93-percent-following-tiktok-partnership-and-1-62-billion-dollar-buyback
Text version: https://stenobird.com/podcast/from-tiktok-to-tech-stocks-7241878/wix-com-stock-surges-8-93-percent-following-tiktok-partnership-and-1-62-billion-dollar-buyback.md
Podcast: [From TikTok to Tech Stocks](https://stenobird.com/podcast/from-tiktok-to-tech-stocks-7241878)
Published: 2026-04-21T08:51:47+00:00
Episode link: https://player.megaphone.fm/NPTNI5080380031
Audio file: https://traffic.megaphone.fm/NPTNI5080380031.mp3
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Duration seconds: 192

## Resource

The intersection of social media and technology stocks is creating significant momentum in today's market, with TikTok's expanding business partnerships driving notable gains across the sector. Wix.com has emerged as a major player in this landscape, completing a substantial 1.62 billion dollar modified Dutch auction that repurchased approximately 17.6 million shares at 92 dollars each. This buyback represents roughly 30 percent of the company's float and market cap, signaling aggressive confidence in future growth. According to Stock to Trade, Wix.com stock has been trading up by 8.93 percent following strong earnings and upbeat guidance that boosted investor confidence. What's particularly compelling is Wix's direct integration with TikTok for Business. This new partnership wires Wix websites and stores directly into TikTok's advertising stack, creating a powerful bridge between social discovery and actual sales conversions. This development reflects a broader trend where e-commerce platforms are recognizing TikTok's influence as a sales driver rather than purely an entertainment channel. The market's response has been mixed across analyst desks. UBS cut Wix.com to Neutral, slashing its price target from 145 dollars to 96 dollars, while JPMorgan downgraded the stock from Neutral to Underweight, trimming its target from 114 dollars to 91 dollars. However, the average Street price target still sits near 123.70 dollars with an Overweight consensus, suggesting broader optimism about the company's direction despite near-term concerns about the aggressive capital allocation strategy. The tender offer announcement initially sparked skepticism among traders, with shares sliding nearly 8 percent as investors questioned the capital move. However, the subsequent completion of t…

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